Score: 3.5 / 5
"Seriously? A horror movie about AI right now? What, an evil Alexa takes over a stupid family's smart house?" There are a lot of reasons not to see this movie. Blumhouse, for its many successes, has lots of titles that leave people -- including me -- wanting. And horror films about super-timely cultural hot topics are so rarely insightful, incisive, or incendiary; remember the assembly line of horror/thrillers about viral trends and violent virtual games a decade ago? Hell, I don't even personally like most movies oriented toward teens or young adults that have to do with dolls and robots. M3gan, sorry, just wasn't for me.
But AfrAId, with its obnoxious title stylization and premise directly from any number of horror television episodes (I'm certain X-Files and Evil and American Horror Story aren't the only series that have featured AI as a portal of domestic horror), isn't doing the same shlocky work as so many before it. At least, not entirely.
A magnificent John Cho plays Curtis, a marketing expert, is assigned to a new up-and-coming client, a virtual assistant device to beat all the others. It's called AIA (pronounced "Ah-yah"), and its sleek design and soothing voice (Havana Rose Liu) are meant to become helpful companions for customers, anticipating their needs and bringing intelligent order to domestic life. Curtis is apprehensive -- not only because a creepy David Dastmalchian is one of the company's reps -- but allows AIA to be set up in his home on a trial run. Obviously, things are going to go bad.
But AfrAId isn't really about that. Sure, its second half devolves into a predictably paced plot with a couple jump scares as the family fights AIA's influence and control, but anyone heading into this film expecting a normal horror film -- hell, even a scary movie -- is going to be disappointed.
I found the film quite refreshing simply because it doesn't really fit that bill. It's much more effective as a family drama. Its entire first half is essentially that: Curtis, enamored by the amount of money at stake, wants to provide for his troubled family. His housewife Meredith (the always reliable Katherine Waterston) was an entomologist who still wants to finish her thesis but can't because of the needs of her household; she's not bitter, but she's not happy in their apparently too-familiar, too-tired marriage. At one point, she says, "I was somebody before I became just a mom," and it was a gut-punch. Their eldest, teen daughter Iris, is glued to her smart phone and doing things she should not be doing with an irresponsible, disrespectful boy at school. Their middle son Preston is anxious to a lonely fault and desperate for friends, while their youngest son Cal is precocious and sweet but has a secret medical condition. The first half of the film features some really great acting and nuanced handling of these characters, setting up emotional connections between them and with us that few horror films ever try to cultivate.
The writing isn't always as subtle as the performances or direction, but director Chris Weitz knows when to offer some loomings -- some suggestion of unease, of uncanny influence -- to keep things moving rather than wallowing. No scene outstays itself, but we're also in no hurry to proceed. He lulls us into a comfortable plodding pace that simultaneously encourages us to think about the implications of each new revelation: the ways in which the family truly needs outside help and what will happen when they get it become calculated, premediated steps on an inevitable path.
Unfortunately, there are elements that don't work as well for me, especially the motor home parked across the street and the shadowy figures stalking the family in digital face masks. But these elements are brief and mostly inconsequential; a simple workshop should have eliminated these subplots and streamlined the domestic drama. In the same vein, the film's couple attempts at jump scares didn't work for me; it should have relied on its capably chilling sense of dread and the emotional disturbances at the heart of its central conflicts, namely when AIA and each member of the family have their "seduction" and "conflict" moments. It's the strongest element, thematically, anyway. Early on, Curtis says that families -- including his own -- are terrifying because it's like having additional body parts, but you can't control them. Wow.
Weitz does utilize a few clever and effective elements, especially the shifting, morphing face of AIA through artificially generated people in advertisement-like scenes of it talking to us. Additionally, the ending -- potential spoiler, but y'all, it's bleak -- had my jaw drop right to the floor of my otherwise empty auditorium. It might not be worth the inflated price of a theater ticket these days, that's up to you to decide, but I'm really glad to have seen it and look forward to a rewatch once it's streaming. Simple and effective, this movie operates on its own wavelength and tone that eschews so much of the rote rhythms and expectations flooding the market these days. Get on its wavelength, and it'll take you where you want to go; you've just got to break out of the mold of your own expectations.