Score: 5 / 5
As someone who gives absolutely no shits about the source material, I went into Barbie expecting a candy-colored romp through pop feminist capitalism. And that's not inaccurate, but it's also far from encapsulating the beautiful, daring, and deeply subversive project from Greta Gerwig. It's the increasingly rare near-perfect example of a summer blockbuster, one that is at once intensely popular, perfectly relevant, highly marketed, and technically proficient. This is why Jaws, Grease, Jurassic Park, and others in that ilk have endured as pop culture touchpoints. They require a certain bravado, yes, and no small amount of popular interest, but they are also, critically, brilliant and novel films. The best summer blockbusters aren't just big-budget escapist fantasies (looking squarely at the hamster wheel of superhero movies every summer season); they tap into something vital of American culture. And what better way than with an icon like Barbie dolls?
The story, for what it's worth here, essentially concerns Stereotypical Barbie (Margot Robbie) as she spontaneously experiences an existential crisis. Fleeing Barbieland, and hoping to find purpose and understand herself by visiting the human world, she seeks her "owner" to learn what's happening to her. Her very casual boyfriend Ken (Ryan Gosling) joins her, as he only exists for Barbie to pay attention to him. But the real world is a far cry from Barbieland, and both are forced to learn scary and exciting new things before they return home and try to implement the lessons for everyone. The problem is that they both learned very different methods to self-enlightenment, leading to conflict between them and their friends -- the other Barbies and Kens -- that they must solve.
I'd compare the revelations of existence and purpose to Into the Woods, The Truman Show, and maybe even something like The Lego Movie, wherein notably unrealistic characters become more human as the complex realities of, well, reality set in. That's not to say they aren't interesting in their blissfully fantastic original circumstance; on the contrary, most of the fun of this film is their bizarre daily life dramatized in Barbieland. Everyone is modeled after various versions of "Barbie" throughout the decades, impeccably dressed and coiffed, and of course they're all named "Barbie" and "Ken," with a few identifying descriptors to differentiate each other for us. Gerwig and her team don't just recreate the branded forms, thankfully, but breathe somewhat campy, ironic life into each with knowing nods to the audience.
Loaded as it is with Oscar nominees and winners, I would be remiss to list some for you, in case you were too enamored of the film to pay attention during its credits. Costumes by Jacqueline Durran (Little Women and Anna Karenina Oscar wins) and the production design by Sarah Greenwood (six-time Oscar nominee who has worked on many of the same projects, including Beauty and the Beast and several from director Joe Wright) expertly craft a world of kitschy glamor, bubble-gum pink and almost two-dimensional; the details are so numerous and exquisite you couldn't possibly note everything in a single viewing. It helps that cinematographer Rodrigo Prieto (Oscar nominated for Brokeback Mountain, Silence, and The Irishman) shoots everything beautifully, of course, but with a somewhat cartoonish mind, emphasizing the other designers' work while establishing a visual attitude and flair of his own.
I haven't laughed aloud this much in a cinema in a long time, and based on the screening I attended, most everyone was feeling the same infectious energy. I won't waste time praising specific performances (though Simu Liu, Kate McKinnon, and America Ferrera made the strongest choices for me), nor will I recount many specific sequences (such as the fabulous dance numbers), because it's all just wonderful. Instead, I'd like to point out that, despite Mattel's heavy branding of this -- and, due to its explosive success, we can surely expect more films based on their ubiquitous toys, for better or worse -- it doesn't really feel like the cash grab I expected. Sure, it's a bit icky to have corporate capitalism lording over this film so much, but Gerwig does her damnedest to critique it in clever, subtle ways. mostly through its inclusion of a ridiculous (but not annoying, for once) Will Ferrell as the CEO of Mattel. One wonders what her screenplay might have looked like before or without the influence of real-life Mattel producers and editors. Rather, this feels more like a movie lover's film than a toy lover's film; the endless references to other cinematic benchmarks brought vibrating joy to my viewing experience, starting right away with the opening sequence straight out of Kubrick's 2001: A Space Odyssey.
Much will be made of Ferrera's feminist monologue in the film's climax, of Gosling's delicious himbo energy in his totally '80s anthem, of Robbie's virtuosity in navigating Gerwig and partner Noah Baumbach's dialogue and characterizations especially when it complicates itself in the second half. Much will be made of the film's extraordinary feminisms, its relentless inspired comedy, its pink romp through something more than nostalgia and less than escapism. Sure, it's a fun popcorn flick to enjoy with the girls; it's also a deeply cerebral exercise in navigating huge -isms in our culture right now with a heart of gold, something even many arthouse flicks have trouble handling in these days of culture wars and renewed vitriol over identity politics. Bold and confident in itself, it surely has won fans simply due to its charisma, so I wonder how long our cultural tide will run pink. But despite its rather annoying popularity right now, its salient, precise assault on toxic masculinity, its condemnation of entitlement and the status quo, and of course its triumphant depictions of female cooperation and empowerment make it one of the most important movies we've yet seen this decade.